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Stop Fail Shots

Показати переваги системних камер Canon над смартфонами і мобільною фотографією загалом.

  • Client


  • Креатив

    Ідея, дизайн

  • Продакшн

    Розробка сайту, вебдизайн

  • SMM

    Контент, реклама


To show the advantage of Canon cameras over smartphones, we created an Instagram campaign #StopFailShots.

We encouraged people to post unsuccessful and bad photos from their phones on Instagram with the brand hashtag.

Participants’ photos were displayed on a promotional website where visitors voted for the worst shots.

The worst photos were re-shot with Canon portable cameras under similar conditions.

The author of the worst cell phone photo received a new Canon camera.

Campaign creatives


🤳🏻 1,600

of “bad” photos were uploaded


of people reached by the communication message, +140% due to the campaign’s viral idea


on average, people spent on the site looking at and voting for other people’s fail photos


CTR of promotional banners (average regular CTR is 0.3%)