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Shooting Social media

SOCAR social media

A new social media strategy focused on non-paid promotion and original photo content.

  • Client

    SOCAR Energy Ukraine

  • SMM

    SMM strategy, content production

  • Production

    Shooting

Task.

During 2018 and 2019, we implemented a new social media strategy for SOCAR, with a priority on creating our own content (photo of services and facilities at filling stations, illustrations and infographics), as well as a priority on non-advertising tools for promotion.

Social media posts

Photo shoot

"SOCAR Social Media" case: man holding yellow tulips outside the Buta shop at the station
"SOCAR Social Media" case: woman stepping out of a red Lexus at a SOCAR station
"SOCAR Social Media" case: man choosing windshield washer fluid from the shop display
"SOCAR Social Media" case: couple in business attire chatting with SOCAR coffee at the station
"SOCAR Social Media" case: hand holding a SOCAR coffee cup next to a croissant
"SOCAR Social Media" case: a SOCAR staff member washing a car windshield at the station

Results.

2 111 784

annual reach on Instagram due to campaign optimization with the same budget

+30%

followers per year on Instagram due to a change in strategy, without advertising for likes

3 277 066

reach per year on Facebook due to campaign optimization with the same budget

🇺🇦 +1

check-in of the President of Ukraine

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