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SOCAR brans social media

Розробка нової social media стратегії з фокусом на non-paid інструменти просування та створенням власного фотоконтенту.

  • Client

    SOCAR Energy Ukraine

  • SMM

    SMM-стратегія, контент-продакшн

  • Продакшн

    Зйомка

Task.

During 2018 and 2019, we implemented a new social media strategy for SOCAR, with a priority on creating our own content (photography of services and services at filling stations, illustrations and infographics), as well as a priority on non-advertising tools for promotion.

Social media posts

Photo shoot

Results.

2 111 784

coverage per year on Instagram due to campaign optimization with the same budget

+30%

followers per year on Instagram due to a change in strategy, without advertising for likes

3 277 066

reach per year on Facebook due to campaign optimization with the same budget

🇺🇦 +1