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International Day of Older Persons

Ситуативна кампанія декоративної косметики до Міжнародного дня людей похилого віку.

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  • Продакшн


  • SMM

    Iдея, PR, просування


Usually, only images of young girls are used in advertising campaigns. Such age discrimination is called “ageism.”

In the Western market, the beauty industry has long since reconsidered its attitude to age. Harvey Nichols department store invited 100-year-old model Margery Gilbert for an advertising campaign. The anniversary issue of the French L’Officiel was published as a collection of articles about women of different age groups. The covers of Vogue, Port Magazine, Celine and Dolce & Gabbana campaigns all featured elderly models.

With this campaign, we want to motivate women to love themselves and not be ashamed of their age. Look at the photos: there is real beauty in these faces, shining from within with wisdom, experience and confidence.

Social media posts

Photo shoot