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Weekly digest 4 min read

Digital ad digest, September 1–7: PepsiCo moves to Publicis, ChatGPT ads hit a billion, Adnami lands in DV360

Four events from the first week of September worth factoring into Q4 planning. Facts first, our take second, and for each story, what it has to do with Ukraine.

PepsiCo hands its global media account to Publicis

On September 2 PepsiCo named Publicis Groupe its exclusive global media partner 1.

ChatGPT advertising hits a billion run rate and opens up to Europe

On 31 August OpenAI said ChatGPT advertising had reached a $1 billion annualised revenue run rate, roughly 200 days after launch. It is a self-reported figure with no external audit. The same day, self-serve campaign setup opened to advertisers in the 31 countries of the European Economic Area, Switzerland, India and the Middle East; the minimum budget for the eurozone is 15 euros a day 2,3.

Adnami brings curated premium inventory packages to Google DV360

On 7 September, Adnami, a company specialising in attention metrics (how long and closely a person actually looks at an ad, not just whether it appeared on screen), launched exclusive curated packages (pre-assembled bundles of ad placements across multiple publishers, accessible without a direct contract with each one) directly inside Google Display & Video 360 (DV360), Google’s platform for buying display advertising, via inventory supplier Index Exchange. The packages are available even to advertisers who were not previously Adnami clients 4.

Pinterest’s CFO departs, Redburn reshuffles its social media ratings

On 28 August Pinterest announced CFO Julia Brau Donnelly’s resignation, effective 30 October; Vikram Naidu will serve as interim replacement 5. That same week, Redburn analysts upgraded Snap to “buy,” downgraded Pinterest to “neutral,” and kept a “sell” rating on Reddit 6.

Sources

  1. ↑Yahoo Finance, 02.09.2026 — PepsiCo hands global media to Publicis
  2. ↑Reuters / MMM Online, 31 August–2 September 2026 — OpenAI’s ad business hits $1 billion annualized revenue run rate
  3. ↑OpenAI, 31 August 2026 — ChatGPT Ads expands across Europe
  4. ↑ExchangeWire, 7 September 2026 — Adnami Launches Exclusive Attention-Optimised Packages on Display & Video 360
  5. ↑CFO Dive / Yahoo Finance, August 2026 — Pinterest CFO exit puts spotlight on growth
  6. ↑StreetInsider, September 2026 — Redburn lifts Snap, cuts Pinterest, keeps Sell on Reddit in social media shake-up
  7. ↑Marketer.ua, based on Gradus Research, Kantar, Opora, DataReportal — Top social media platforms worldwide and in Ukraine, 2026

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