Research

Google promised to sell off its ad tech business. The judge said: change the rules, not the owner. What this means for publishers

For three years, the US Department of Justice pushed to break up part of Google. Not Chrome this time, but the ad tech machine Google spent fifteen years building, the one behind nearly every banner on every news site. On 2 September 2026, a judge issued her ruling: Google keeps everything. It won't have to sell a thing. But it can no longer play by the old rules either.

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