TikTok is a platform for creating and sharing short videos set to music.
TikTok has become the fastest-growing social network in the world, firmly claiming a spot among the top three platforms for Ukrainian audiences alongside Facebook and Instagram.
For brands and businesses, TikTok offers a toolkit for any marketing objective: building brand awareness, converting consideration into purchase, driving engagement and site traffic, and growing loyalty.
In June 2020, Wideworks® became an official TikTok partner in Ukraine, offering brands full-funnel promotion: creative and content production, media placements and non-standard formats, collaborations and special projects with popular TikTok creators.
“We are watching Ukrainian brands master TikTok and experiment with creative and content. And it works: their videos catch the audience’s interest, land in the For You feed and collect thousands of organic views. Now, thanks to us, brands can amplify that creative with media support and run memorable, exclusive reach campaigns.”
Beyond priority access to TikTok’s media tools, the partnership allows Wideworks® to:
- run official creator collaborations on the platform;
- learn about TikTok challenges in advance and prepare timely content for brands;
- launch large-scale special projects and hashtag challenges;
- develop and publish branded video effects;
- verify brand pages.
“There is hardly a marketer, brand manager or CMO left who hasn’t heard of TikTok and hasn’t wondered whether it’s time to join.
We estimate the Ukrainian TikTok audience at over 3 million users, with 25–34, 18–24 and 35–44 as the core age groups.
TikTok offers a unique experience for users and best-in-class tools for content creators. That’s why people open the app 6–8 times a day and spend about 60 minutes in it daily.
The platform draws people into long-term, deep interaction with each other.We believe modern brands need to be where culture is formed and new meanings are born. Right now, that’s TikTok.”
