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Digital-campaign Social media Chatbots

Activia at ATB Store

A receipt-based promo to boost sales and consumption frequency of Activia yogurts.

  • Client

    Danone

  • Campaign

    Idea, promo management, ad support

  • Production

    Website design and development, chatbot development

Project.

To increase Activia sales and increase the frequency of yogurt consumption, a receipt-based promo was invented and implemented in the ATB chain of stores.

A person made a purchase, sent a receipt to the chatbot, each participant received a month’s subscription to the Megogo service and participated in the Apple Watch draw.

Screenshot of the Activia at ATB promo site with prizes and a receipt registration button — by Wideworks
Screenshot of the Activia at ATB promo site with promotion entry instructions — by Wideworks
Screenshot of the Activia at ATB promo site with the list of promotion winners — by Wideworks
Screenshot of the Activia at ATB promo site with a QR code and contacts — by Wideworks

Chatbot

The main tool of the campaign was a chatbot implemented in Viber, as the most popular messenger among the target audience.

Through the chatbot, participants registered receipts, learned about the results of the draws, sent us messages and questions about the campaign.

Screenshot of the Activia Viber chatbot announcing MEGOGO and Apple Watch prizes — by Wideworks
Screenshot of the Activia Viber chatbot requesting a receipt number — by Wideworks
Screenshot of the Activia Viber chatbot with a photo of the purchase receipt — by Wideworks
Screenshot of the Activia Viber chatbot with "Register receipt" and "Winners" buttons — by Wideworks

Results.

🧾 213

receipt registrations per day (running rate)

📈+5 p.p.

increase in sales volumes in the off-season

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