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Pavilion of Thailand EXPO 2017

Showcase Thailand’s bioenergy story on social media and bring EXPO2017 visitors to the Thai Pavilion.

  • Client

    Уряд Королівства Таїланд

  • SMM

    SMM strategy, design, copywriting, promotion

About the project

We were asked by the government of Thailand to support the Thai Pavilion at EXPO2017 on social media, along with our colleagues from Thailand and Kazakhstan.

We conducted Russian and English-language communication, invited visitors to the exhibition, raffled off souvenirs, and broadcast events.

Instagram post for the Thailand Pavilion about the country's wind energy at EXPO 2017
Instagram post for the Thailand Pavilion about using wood chips as fuel
Instagram post for the Thailand Pavilion featuring an elephant and its mahout for "Thailand History"
Instagram post for the Thailand Pavilion featuring the corn mascot and EXPO 2017 visitor stats
Instagram post for the Thailand Pavilion quoting Thailand's ambassador to Kazakhstan on energy
Instagram post for the Thailand Pavilion featuring the mascot Pha-Lang
Facebook post for the Thailand Pavilion about elephant-manure compost with mascot Pha-Lang
Facebook post for the Thailand Pavilion featuring a Muay Thai fighter for "Thailand Culture"
Facebook post for the Thailand Pavilion featuring "Look Choup" Thai sweets in "Yummy Thai"
Facebook post for the Thailand Pavilion featuring traditional Thai dancers in costume
Facebook post for the Thailand Pavilion featuring a farmer in a rice paddy for "Thailand History"
Facebook post for the Thailand Pavilion featuring traditional Thai massage
Facebook post for the Thailand Pavilion featuring Tom Yum soup for "Thailand Culture"
Facebook post for the Thailand Pavilion featuring a traditional Thai weaving loom
Facebook post for the Thailand Pavilion quoting King Rama IX Bhumibol Adulyadej
Facebook post for the Thailand Pavilion's "Energy Dictionary" segment about biomass
Facebook post for the Thailand Pavilion's "Energy Dictionary" segment about bioenergy
Facebook post for the Thailand Pavilion's "Energy Dictionary" segment about biofuel
Facebook banner for the Thailand Pavilion about the country's small hydropower plants
Facebook banner for the Thailand Pavilion about solar energy generation in Thailand
Facebook banner for the Thailand Pavilion about wind energy in Thailand
Facebook banner for the Thailand Pavilion about biodiesel production from sugarcane

Results.

+23,000

followers on Facebook during the exhibition

+31,000

followers on Instagram