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Watsons brand social media

Розробити загальну SMM-стратегію бренду, планувати й реалізовувати digital-кампанії, розвинути напрямок Influence Marketing.

  • Client


  • SMM

    SMM-стратегія, editorial-контент

  • Influence

    Блогери, лідери думок, челенджі


Watsons is a chain of cosmetics and household goods stores.

Our task was to create daily content for 4 social networks, integrate the functionality of social networks (locations, product catalog, loyalty system) into the brand’s digital systems, promotional content and audience growth.

In social networks, we published announcements of new products, discounts, raffles, life hacks and training on cosmetics, answers to customer questions.

category: products

category: discounts

category: reviews

category: watsons brand

category: contests and prize draws

category: surveys

interactive: product learning


🏆 №1

by the number of followers among competitors on Facebook


followers on Instagram for the year

Top 4

the most popular Instagram pages among retailers

👩🏼‍💻 blog

launched a corporate blog with a focus on evergreen content