Watsons brand social media
Розробити загальну SMM-стратегію бренду, планувати й реалізовувати digital-кампанії, розвинути напрямок Influence Marketing.
Watsons is a chain of cosmetics and household goods stores.
Our task was to create daily content for 4 social networks, integrate the functionality of social networks (locations, product catalog, loyalty system) into the brand’s digital systems, promotional content and audience growth.
In social networks, we published announcements of new products, discounts, raffles, life hacks and training on cosmetics, answers to customer questions.
category: watsons brand
category: contests and prize draws
interactive: product learning
by the number of followers among competitors on Facebook
followers on Instagram for the year
the most popular Instagram pages among retailers
launched a corporate blog with a focus on evergreen content