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Social media

Watsons brand social media

Develop the brand’s overall SMM strategy, run digital campaigns and grow the influencer marketing direction.

  • Client

    Watsons

  • SMM

    SMM strategy, editorial content

  • Influence

    Bloggers, opinion leaders, challenges

Project.

Watsons is a chain of cosmetics and household goods stores.

Our task was to create daily content for 4 social media, integrate the functionality of social media (locations, product catalog, loyalty system) into the brand’s digital systems, promotional content and audience growth.

In social media, we published announcements of new products, discounts, raffles, life hacks and training on cosmetics, answers to customer questions.

Open the Watsons page

category: products

category: discounts

category: reviews

category: watsons brand

category: contests and prize draws

category: surveys

interactive: product learning

Watsons Telegram post introducing Korean skincare trends
Watsons Telegram post debunking the myth that Korean cosmetics suit only Asian skin
Watsons Telegram post on the myth of unknown ingredients in Korean cosmetics
Watsons Telegram post debunking the myth that affordable price means low quality
Watsons post on hygge decor with fairy lights and candles by the window
Watsons post on hygge candles for a cozy room atmosphere
Watsons post on hygge textiles — cushions and a throw blanket on a sofa
Watsons post on natural materials in a hygge-style bedroom

Results.

🏆 №1

by the number of followers among competitors on Facebook

+144,000

followers on Instagram for the year

Top 4

the most popular Instagram pages among retailers

👩🏼‍💻 blog

launched a corporate blog with a focus on evergreen content

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