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Digital-campaign Influencers Website development

BOSCH IXO 6

An online advertising campaign promoting a multi-purpose tool for the home.

  • Client

    Bosch

  • Campaign

    Idea, promo management, ad support

  • Production

    Website design and development

  • SMM

    Bloggers, social media

Project

We conducted an advertising campaign for a series of new Bosch IXO screwdrivers with the possibility of customizing the design and using additional attachments that expand the capabilities of the tool.

The main goal of the campaign was to build knowledge about IXO and show the moments of use.

The landing page, which was the central resource of the campaign, covered the product in detail, its advantages, supplemented with video reviews of bloggers and offered dealers where you can buy the product.

Screenshot of the Bosch IXO landing page home screen with price and "Buy" button — by Wideworks
Screenshot of the Bosch IXO landing page describing the bit set and storage case — by Wideworks
Screenshot of the Bosch IXO landing page with IXO Collection add-on attachments — by Wideworks
Screenshot of the Bosch IXO landing page with a technical specifications table — by Wideworks
Screenshot of the Bosch IXO landing page listing partner stores for purchase — by Wideworks
Screenshot of the customer reviews section on the Bosch IXO landing page — by Wideworks
Screenshot of the Bosch IXO landing page with screwdriver use case scenarios — by Wideworks
Visual pattern of Bosch IXO Colour Edition with multicolored screwdrivers

Bloggers and tool reviews

Display ads & Stories

We launched promotional creatives with images of different ways to use the product – from assembling furniture to lighting a fire. We set up traffic to the landing page, as well as reach campaigns to create product awareness.

Ad banner for Bosch IXO with a pink screwdriver in a bathroom
Horizontal ad banner for Bosch IXO with a pink screwdriver in the bathroom
Ad banner for Bosch IXO assembling a green wooden chair
Ad banner for Bosch IXO assembling a wooden chair
Ad banner for Bosch IXO opening wine with a corkscrew attachment
Ad banner for Bosch IXO assembling a furniture drawer
Ad banner for Bosch IXO lighting a campfire outdoors
Ad banner for Bosch IXO opening wine in the kitchen

Results.

📢 1,6 mln

unique users reached by ads on social media

> 11 000

clicks to the campaign website from image (“reach / cpm”) advertising formats

+127%

exceeded click-through targets from CPC placement, due to attractive creatives (high ctr, reduced cost per click)

🛍 101

conversions-purchases of the product from dealers with blogger advertising integrations

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