BRO 🤜🏻🤛🏻 DAY

Together with Jameson we created a real celebration of male friendship – Bro Day! This is the day when you can offer your best friend a drink, and he has no right to refuse.

The brand called to celebrate the holiday annually on October 16 in the company of their bros and favorite whiskey. This is a new special day in the calendar, the rules of which cannot be neglected.

The date of October 16 was not chosen by chance: it is the middle of the communication period of Oktoberfest – a traditional holiday of beer brands.

We wanted to switch the audience’s attention to stronger alcohol by informing about a product with a beer connection (Caskmates series is infused in beer barrels) and intercept the agenda.

To build awareness of the new holiday, we launched an advertising campaign to reach out to bloggers and influencers, a promotional website with a manifesto of true friendship, encouraging all bros to sign it, and also put up banners in Kyiv! Each participant who supported our manifesto could win gift sets for themselves and a friend: merchandise and favorite Jameson Caskmates IPA & Stout drinks.