🦄 Joice 🤳🏻

For kids and teens, Vodafone runs a dedicated youth brand – Joice.

Brand communication and guidelines are fundamentally different from the parent brand: bright, neon colors prevail, memes and informal style of communication are actively used, more engaging and interactive content.

For Joice we have developed and are implementing a separate strategy from Vodafone, which includes:

• seasonal presence of key brand ambassadors;
• active cooperation with bloggers and influencers, involving them in promoting services and creating content for social media;
• focus on dynamic formats that attract, rather than static content in the feed;
• interactive tools of self-expression – AR masks, games, stickers;
• own show on YouTube – Joice Show.

Joice: influencers