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“Apetytna” brand Instagram page

Bright Instagram content for Apetytna that catches the eye and stands out from the usual ads.

  • Client

    Миронівський хлібопродукт

  • Creative

    Idea, copywriting, tone of voice

  • Design

    Art direction, identity

  • SMM

    SMM strategy, content, promotion

Project approach

In July 2018, we launched Apetitna, a marinated chicken brand for picnics and home parties, on Instagram.

The main task was to build brand awareness, draw attention to posts in users’ feeds through a bright design, announce and support TV spots and seasonal events of the brand.

Brand Stories

Brand Instagram feed

The idea of the page is a “single canvas” with an emphasis on situational posts and brand memes.

The posts were targeted at a young audience of 21-35 (the product’s core target audience) with the following interests: summer festivals, outdoor activities, outdoor recreation, travel and trips, and non-vegetarians.

"Apetytna" Instagram post announcing the launch date on the robot grill
"Apetytna" Instagram post with wings on a grill basket
"Apetytna" Instagram post of a man surfing a giant drumstick on a wave
"Apetytna" Instagram post of the robot mascot surfing
"Apetytna" Instagram post with the "Give Fire" slogan on a hoodie
"Apetytna" Instagram post featuring "Give Fire" branded backpacks
"Apetytna" Instagram post with the "Give Fire" tagline and grilled chicken
"Apetytna" Instagram post of the robot mascot grilling chicken wings
"Apetytna" Instagram post of the robot mascot on a flame-patterned planet
"Apetytna" Instagram post of a woman flying on a giant wing through space
"Apetytna" Instagram post featuring the "Asian Wings" package in a space collage
"Apetytna" Instagram post with a flame planet and dancer silhouettes
"Apetytna" Instagram post featuring the fire character in a space collage
"Apetytna" Instagram post featuring "Svoya Liniya" spicy sauce products
"Apetytna" Instagram post with the fire character and dancers
"Apetytna" Instagram post featuring dancers styled as chicken drumsticks
"Apetytna" Instagram post showcasing branded messenger stickers
Instagram post "Apetitna": guests by the grill with chicken drumsticks in flames
Instagram post "Apetitna" featuring a flaming mascot character and chicken packaging
Instagram post "Apetitna": sneakers and shorts with a flame print against a desert backdrop
Instagram post "Apetitna": a cowboy cooks chicken in a pan in the desert
Instagram post "Apetitna": an R2-D2-style robot grills chicken skewers in the desert
Instagram post "Apetitna": a cowboy, a grill with chicken, and a photo collage against a desert
Instagram post "Apetitna": a cowboy silhouette with a question mark — a teaser post
Instagram post "Apetitna": people in "Fire Chicken" t-shirts running across the grass
Instagram post "Apetitna": people jumping in "Fire Chicken" t-shirts

Results.

6,089,334

impressions of the page content during the campaign

1,789,546

reaching a unique target audience

❤️‍🔥6,472

new brand followers subscribed to the page without paid promotions

🤩 19,38%

ER x3 is higher than other pages with similar audience size