“Apetytna” brand Instagram page
Створення яскравого контенту для «Апетитна» в Instagram, який би привертав увагу користувачів та відрізнявся від звичних рекламних матеріалів.
In July 2018, we launched Apetitna, a marinated chicken brand for picnics and home parties, on Instagram.
The main task was to build brand awareness, draw attention to posts in users’ feeds through a bright design, announce and support TV spots and seasonal events of the brand.
Brand Instagram feed
The idea of the page is a “single canvas” with an emphasis on situational posts and brand memes.
The posts were targeted at a young audience of 21-35 (the product’s core target audience) with the following interests: summer festivals, outdoor activities, outdoor recreation, travel and trips, and non-vegetarians.
impressions of the page content during the campaign
reaching a unique target audience
new brand followers subscribed to the page without paid promotions
ER x3 is higher than other pages with similar audience size