Our task was to revise the approach to the strategy, actively support marketing campaigns and announce new products, increase the level of audience engagement and response to the content, localize content production, paying attention to Ukrainian NYX makeup ambassadors.
Instagram Stories: video from the store
Constantly maintained contact with the audience, offering interactive content for interaction, held contests and distributed gifts for loyalty.
interactive: battle of images
interactive: battle of products
Content during lockdown
During the quarantine and lockdown due to the coronavirus, we changed our content strategy, focusing on remote formats of communication with the brand – online master classes, advice, meetings with consultants, self-development.
category: getting acquainted with consultants
Instagram Stories: Q&A with consultants
category: analysis of cosmetic bag