Shooting Social media

NYX Professional Makeup

Running the brand’s social media with unique photo and video content — a beauty expert and best friend who knows every trend.

Client

L’Oréal
SMM

Content production, moderation
Production

Shooting

Open Project

Project.

Our task was to revise the approach to the strategy, actively support marketing campaigns and announce new products, increase the level of audience engagement and response to the content, localize content production, paying attention to Ukrainian NYX makeup ambassadors.

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category: product

NYX Professional Makeup Instagram post featuring the Radiant Finish setting spray

NYX Professional Makeup Instagram post featuring the Modern Dreamer eyeshadow palette

NYX Professional Makeup Instagram post featuring Dazed & Diffused lip pencils

NYX Professional Makeup Instagram post with the Radiant Finish spray on a holographic backdrop

NYX Professional Makeup promo slide for the Suede Matte lipstick

NYX Professional Makeup promo slide for the High Glass face primer

NYX Professional Makeup promo slide for the Born To Glow concealer

NYX Professional Makeup promo slide for the High Glass brush collection

NYX Professional Makeup Instagram post featuring Matchy-Matchy monochrome makeup palettes

NYX Professional Makeup Instagram post featuring the Dazed & Diffused lip pencil collection

NYX Professional Makeup Instagram post featuring the Ultimate shadow palettes

NYX Professional Makeup Instagram post featuring the Ultimate Edit petite palettes

NYX Professional Makeup promo slide for the Suede Matte lipstick collection

NYX Professional Makeup promo slide for the Dazed & Diffused lip pencil

NYX Professional Makeup promo slide for the Born To Glow liquid illuminator

NYX Professional Makeup promo slide for the Epic Wear waterproof liner

NYX Professional Makeup promo slide for the Born To Glow illuminating powder

NYX Professional Makeup promo slide for the Bare With Me jelly primer

NYX Professional Makeup promo slide showing the shimmer texture of Born To Glow powder

NYX Professional Makeup promo slide for the Born To Glow foundation

NYX Professional Makeup promo slide for the Born To Glow illuminating primer

NYX Professional Makeup promo slide for Born To Glow highlighter in four shades

NYX Professional Makeup promo slide for the loose Born To Glow powder

NYX Professional Makeup promo slide showing a row of Born To Glow foundation tubes

Instagram Stories: video from the store

category: sale

Interactive content

Constantly maintained contact with the audience, offering interactive content for interaction, held contests and distributed gifts for loyalty.

interactive: battle of images

interactive: battle of products

NYX Professional Makeup Instagram poll comparing Suede Matte and Lip Lingerie lipsticks

NYX Professional Makeup Instagram poll on nude vs bright shades of the Ultimate palette

NYX Professional Makeup Instagram poll on nude vs bright shades of Soft Matte lip cream

NYX Professional Makeup Instagram poll comparing powder and liquid Born To Glow highlighters

interactive: horoscope

Cover of the NYX Professional Makeup Instagram beauty horoscope post

NYX Professional Makeup beauty horoscope slide for Aries, Taurus and Gemini

NYX Professional Makeup beauty horoscope slide for Libra, Scorpio and Sagittarius

NYX Professional Makeup beauty horoscope slide for Cancer, Leo and Virgo

interactive: coloring

NYX Professional Makeup Instagram story for the lip-drawing challenge with Butter Gloss

Reposted user entry for the NYX Professional Makeup lips-drawing challenge with Butter Gloss

Reposted user entry for the NYX Professional Makeup challenge with a colorful eye drawing and Butter Gloss

Reposted user entry for the NYX Professional Makeup challenge featuring cartoon-style eyes and Butter Gloss

Instagram story with a face illustration and NYX Butter Gloss product

Instagram story with a sparkly face illustration and NYX Butter Gloss product

Content during lockdown

During the quarantine and lockdown due to the coronavirus, we changed our content strategy, focusing on remote formats of communication with the brand – online master classes, advice, meetings with consultants, self-development.

category: #funathomewithnyx