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Tarkett brand social media

Build and grow social media to make Tarkett the first-choice brand for consumers and professionals alike.

  • Client

    Tarkett Ukraine

  • SMM

    SMM strategy, content production, promotion

Facebook posts

When choosing a floor for your apartment, you are primarily interested in how different floor coverings will look in the interior.

On Facebook, we talked about design trends in the context of our floor coverings in the Mood-board topics, and introduced the features of each individual product line using static and dynamic images in the Collections topics.

We have created separate sections for “Training” with useful tips on styling and caring for the flooring, as well as “Image” – publications about the company’s achievements and environmental initiatives, as Tarkett is a socially responsible brand.

category: education

category: moodboard

category: collection

Tarkett Facebook post about the Desso Sense of Marble carpet tile collection
Tarkett Facebook post about New Age art-vinyl: Serenity, Volo, Space collections
Tarkett Facebook post about New Age art-vinyl: Volo, Elysium, Ambient collections
Tarkett Facebook post about the Poem laminate collection, Goethe decor

category: dynamic collections

Instagram posts

The Instagram page served as a kind of catalog, offering a close look at the structure of the floor coverings, comparing shades within the same collection and seeing how they are combined with different furniture and decor.

Tarkett Facebook post about the Pilot laminate collection: Farman, Doolittle, Brown
Tarkett Facebook post: four Pilot laminate shades with a blue armchair
Tarkett Facebook post about the Gallery laminate collection: Botichelli, Rembrand, Rubens
Tarkett Facebook post: four Gallery laminate shades with bed linens
Tarkett Facebook post about Sprint Pro linoleum: Kitty and Carney collections
Tarkett Facebook post: four Sprint Pro linoleum shades with a retro fridge
Tarkett Facebook post about Lounge art-vinyl: Simple, Lorenzo, Relax
Tarkett Facebook post: four Lounge art-vinyl shades with a white dresser
Tarkett Facebook post about Mixonomi vinyl tile in Mint, Jade, Peacock colors
Tarkett Facebook post: Mixonomi Wooden Twist vinyl tile with a red chair
Tarkett Facebook post about Salsa Premium parquet: crystal ash, opal ash, moonstone
Tarkett Facebook post: four Salsa Premium parquet shades with a leather chair
Tarkett flooring visualization in an all-white living room interior
Tarkett flooring visualization in an all-white attic room
Tarkett flooring visualization in a living room with a white armchair and lamp
Tarkett flooring visualization in a living room with a white sofa
Tarkett Instagram post: minimalist white interior with an armchair and branded flooring
Tarkett Instagram post: white interior with a sofa and whitewashed wood-look flooring
Tarkett Instagram post: upside-down room with a sofa on the "ceiling" and branded flooring
Tarkett Instagram post: upside-down interior with a corner sofa against a burgundy wall
Tarkett Instagram post: upside-down interior with grey armchairs and a mirrored table
Tarkett Instagram post: upside-down interior with purple chairs against a brick wall
Tarkett Instagram post: upside-down interior with a sofa and framed pictures on a red wall
Tarkett Instagram post: upside-down interior with a sofa by the window and a bowl of apples

Results.

№1

page by the number of followers in a category

+53%

followers per year, by optimizing the ads strategy and model of bidding with the same budget

👩🏼‍💻 HQ

the central office and European colleagues repost our content

1,369,300

users reached in 2019