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Shooting Creative Influencers Social media

PrivatBank

Promotion and management of PrivatBank’s pages on TikTok, Instagram, Facebook, LinkedIn, and Twitter – the largest bank in Ukraine.

  • Client

    PrivatBank

  • Creative

    Production, shooting

  • SMM

    SMM strategy, content production, promotion

  • Influencers

    Influencers

TikTok

Product, image, and entertainment communication targeting a young audience.

Before filming, we thoroughly studied and analyzed current TikTok trends, selected the most relevant ones for the bank, and adapted them to financial themes, developed detailed scripts and storyboards for each video.

  • We recruited both professional actors and bank employees for the filming;
  • The majority of the filming took place in the digital department of PrivatBank – Concept Store, located on Independence Square;
  • Given that the department was operating in its normal mode during filming, the realization of the project required meticulous and advanced planning, coordination of all participants’ actions in advance, and precise work according to a strict timing during filming.
@privatbank.ua

Упс, так це я? 😅

♬ hello yall - - addil0v3 ||
@privatbank.ua

Ви до якої групи людей належите?

♬ original sound - Lord Ethan
@privatbank.ua У кого так само? 😅 #приватбанк ♬ The Work from Firebringer - 😈
@privatbank.ua Ну нарешті! #приватбанк ♬ Infinity - Jaymes Young
@privatbank.ua Ніщо так не зігріває холодними зимовими вечорами! 💶 #приват24 #приват ♬ Home - Edith Whiskers
@privatbank.ua А через що волатимеш цього грудня ти? #приватбанк ♬ K Flays High Enough ozuedits - ozu ♚

Facebook

General corporate and product communication to the mass audience, promotion of special offers by advertising tools for narrow audiences.

Instagram

Overall corporate and product-related image and information communication targeting a broad audience, incorporating communication and systematic posting of Stories, and developing AR filters.

Twitter

Information communication for stakeholders: partners, investors, journalists and the government.

LinkedIn

Corporate communications with a focus on stakeholders, information and image communication.

Misc.

“Push of the Year” AR filter

Just before the New Year, we proposed and implemented a festive prediction mask from PrivatBank. Our goal was to implement the mask in the shortest time and with minimal budget, achieve high usage rates of the mask without any paid promotion, thanks to its virality.

Stepan the cat with Junior Card

In collaboration with the Internet celebrity – Stepan the cat, we advertised the Junior card for teenagers in TikTok.

@annaolala @privatbank.ua ♬ оригинальный звук - Оля-ля

Results

23,000,000

social media users and bank customers reached on Facebook

10,000,000

social media users and bank customers reached on Instagram

9,744,000

video views on TikTok account and more than 100 thousand new likes

🤳🏻 10,300

the video with our AR effect of predictions was posted by users on Instagram

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Vodafone Ukraine