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Digital-campaign Website development

Nothing to argue about

Develop the creative idea and plan media placements for a product campaign promoting different types of flooring.

  • Client

    Tarkett

  • Creative

    Idea, copywriting, design

  • Production

    Design, website development

  • Promotion

    Media planning, RTB platforms, social traffic

Idea.

Colors, materials, style of the room – disputes and disagreements may arise on each of these points.

And when the stage of choosing a floor covering and laying it comes to the end of the renovation, there is nothing to argue about – Tarkett.

Key visuals of the campaign

Tarkett key visual: a couple sitting on the floor among boxes, caption "Nothing to argue about"
Tarkett key visual: a couple on the floor with boxes and blueprints, caption "Nothing to argue about"
Tarkett key visual: a couple discussing renovation on the floor, caption "Nothing to argue about"

Website.

We decided to show the advantages of each type of floor coverings using a specific example of use in the respective rooms.

Website demo

The site looks like a virtual tour of the apartment, from the entrance to the children’s room, clearly showing the USP of each of the floor coverings.

Results.

+1,100,000

people reached on top of the plan thanks to targeting and format optimization

+118,3%

clicks and conversions to the site above the plan on PPC placement

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