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Online Help self-service app

A social media self-service system for customers of Ukraine’s largest telephone operator and internet provider.

  • Client

    Укртелеком

  • Production

    Web app development, UX/UI, web design, CRM integration

Problem.

We worked on on Ukrtelecom’s social media, and in addition to publishing and promoting our task was to process incoming customer requests.

Since Ukrtelecom is a huge corporation that is at the beginning of digitalization of internal services, processing incoming complaints took a lot of time and was done manually: each complaint was processed by our moderators and then sent to the client by mail, and the client sent the complaint to the right department within the corporation.

It was long and inefficient, despite the fact that the complaints were typical – the Internet/telephone or TV did not work.

Solution.

To reduce the workload of telephone and online support operators, we developed a self-service tool for customers on social media.

We identified the main topics from the statistics of all calls to technical support and put them on the main screen. We simplified all forms and fields to a minimum to identify the customer.

Requests are collected in CRM, from where notifications are sent to the responsible employees. In the administrative panel, all requests have statuses, progress, deadlines, and the ability to send an automatic response.

Screenshot of the Ukrtelecom Online Help tab on Facebook — by Wideworks
Detailed screenshot of the Ukrtelecom Online Help form on Facebook — by Wideworks

Results.

📥 1200

of applications per month were received through the self-service tool (1/3 of all support requests)

❤️ +13 p.p.

the service satisfaction index on social media increased