🇺🇦🕊 Ukraine needs your support! Click here to know more and help!

NYX Professional Makeup

Ведення сторінок бренду в соцмережах, створення унікального фото- та відеоконтенту, підтримання образу beauty-експерта та найкращої подруги, яка знає все тренди.

  • Client


  • SMM

    Контент-продакшн, модерацiя

  • Продакшн


Open Project


Our task was to revise the approach to the strategy, actively support marketing campaigns and announce new products, increase the level of audience engagement and response to the content, localize content production, paying attention to Ukrainian NYX makeup ambassadors.

category: product

Instagram Stories: video from the store

category: sale

Interactive content

Constantly maintained contact with the audience, offering interactive content for interaction, held contests and distributed gifts for loyalty.

interactive: battle of images

interactive: battle of products

interactive: horoscope

interactive: coloring

Content during lockdown

During the quarantine and lockdown due to the coronavirus, we changed our content strategy, focusing on remote formats of communication with the brand – online master classes, advice, meetings with consultants, self-development.

category: #funathomewithnyx

category: getting acquainted with consultants

Instagram Stories: Q&A with consultants

category: analysis of cosmetic bag

category: checklists



Instagram audience in Ukraine covered


increased engagement on the page for the first half of 2020


systematic interaction with the audience and their content is set up

+ 1000

brand tags in Stories of subscribers