Picnic where you are
Розробити та реалізувати сезонну кампанію бренду у всіх каналах, крім ТВ.
In October 2017, we implemented the fall campaign of Apetytna. Our task was to bring picnics from nature to home. It’s cool outside, but barbecue with friends at home – with Apetytna are real!
Creative: We moved the picnic from the street to the house, so the slogan of the campaign was “Picnic where you are”. We developed a creative idea and a campaign plan, conducted a casting call and shot a key visual.
Digital: We planned and placed an advertising campaign on the Internet. Branding of the most popular resources, catchy banner formats on websites. Website design and production.
Outdoor: We adapted the key visuals and made layouts for outdoor advertising – branding of metro stations and advertising in public transport.
Social media: We developed a content plan with ideas and tips for parties, natively integrating the product.
Influencers: The brand was holding an event – a reunion of friends. To create excitement for the party, we engaged popular bloggers by category, sending them invitations in the form of a useful tool in the kitchen – a grill pan. The bloggers and the audience were delighted.
– 1386 participants in social networks
– 4 winners
– 2600 people installed the frame.
– 200,000 contacts with the audience (friends of those who installed the frame saw the branded avatars)
audience feedback on collaboration with influencers
