Dia de Muertos holiday is not complete without festivals, parties in bright costumes and, of course, tequila! Therefore, we decided to involve the Ukrainian audience of Olmeca brand in the tradition of celebrating the Day of the Dead together.
We analyzed the interests of consumers and formed a campaign plan. In it, each element of brand activity met the interests and needs of the target audience.
The idea of the content is a horoscope of the afterlife. We published predictions in social networks, and subscribers learned what awaits them on the other side.
Contest and AR mask
With the help of AR masks on Instagram, users had the opportunity to imagine themselves as participants in the traditional Día de Muertos masquerade. They shot stories and selfies with festival makeup in the style of Día de Muertos. And everyone who posted a photo on their pages participated in the drawing of Olmeca Altos sets.
On the date of the holiday, November 2, together with Radio Intense, we held a stream with popular Ukrainian DJs whose music is liked by our audience and coincides with the spirit of the brand.
In addition to advertising in social networks, we attracted bloggers who are popular among the target audience and match the brand’s mood and lifestyle.
discoveries of AR mask
a stories with our AR effect