Olmeca Día de Muertos

Dia de Muertos holiday is not complete without festivals, parties in bright costumes and, of course, tequila! Therefore, we decided to involve the Ukrainian audience of Olmeca brand in the tradition of celebrating the Day of the Dead together.

We analyzed the interests of consumers and formed a campaign plan. In it, each element of brand activity met the interests and needs of the target audience.

The idea of the content is a horoscope of the afterlife. We published predictions on social media, and subscribers learned what awaits them on the other side.

With the help of AR masks on Instagram, users had the opportunity to imagine themselves as participants in the traditional Día de Muertos masquerade. They shot stories and selfies with festival makeup in the style of Día de Muertos. And everyone who posted a photo on their pages entered a prize draw for Olmeca Altos sets.