BOSCH Cordless
Рекламна кампанія в інтернеті з просування акумуляторної лінійки професійного будівельного обладнання.
Conducted an advertising campaign for a series of new cordless professional construction tools.
The main goal of the campaign was to build knowledge about the Cordless series, communicate the price reduction within the promotion and drive traffic to dealers.
The landing page exhaustively described the product and demonstrated the product catalog, supplemented with video reviews of construction bloggers and suggested dealers where to buy the product.
We launched promotional creatives with images of tools and accessories to them for narrow target audiences, placed special offers and banners in price aggregators. We set up traffic to the landing page, as well as outreach advertising to create knowledge about the cordless tool series.
