Bank PUMB brand social media
Просування банку та його продуктів у соціальних мережах, оновлення SMM-айдентики, проведення медійних кампаній та інтеграціï з блогерами.
From 2017 to August 2021, we promoted PUMB’s services and products on Facebook, LinkedIn, Twitter, Instagram, Viber and YouTube. Communication was aimed at the goals, objectives and audience of each channel.
Facebook: product communication to a wide audience, content hub in all areas of the bank’s business + support of image attributes.
Twitter: corporate communications with journalists, media. We work in the direction of PR + customer support.
LinkedIn: corporate communications with a focus on stakeholders + communication for VIP clients.
The Pumbenko family
To promote the bank’s products on Instagram, we invented a virtual family, which was placed in a real environment – cities and streets of Ukraine, problems and everyday issues that every Ukrainian understands.
Through this family, we showed the situations of using the bank’s products, the benefits and advantages in any situation – from a forgotten wallet at home (hello, phone contactless payments) to buying a car on credit. For any situation of real life we have the necessary service in the bank.