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BOSCH Cordless

An online advertising campaign promoting the cordless line of professional construction tools.

  • Client

    Bosch

  • Campaign

    Idea, promo management, ad support

  • Production

    Website design and development

  • SMM

    Bloggers, social media

Project

Conducted an advertising campaign for a series of new cordless professional construction tools.

The main goal of the campaign was to build knowledge about the Cordless series, communicate the price reduction within the promotion and drive traffic to dealers.

The landing page exhaustively described the product and demonstrated the product catalog, supplemented with video reviews of construction bloggers and suggested dealers where to buy the product.

Bloggers and their stories

Display ads & promo posts

We launched promotional creatives with images of tools and accessories to them for narrow target audiences, placed special offers and banners in price aggregators. We set up traffic to the landing page, as well as reach campaigns to create awareness about the cordless tool series.

Ad card for the Bosch GSA 18V-LI reciprocating saw in use
Ad card for the Bosch GBH 180-LI rotary hammer with a worker
Ad card for the Bosch GSR 12V-30 cordless drill
Ad card for the Bosch GSR 18V-50 cordless drill
Promo banner for the Bosch GSR 12V-30 cordless drill
Promo banner for the Bosch GSR 18V-50 cordless drill
Banner listing prices for Bosch hammer, saw and grinder
Banner for a Bosch 12V charger and battery bundle
Horizontal banner for a Bosch charger and battery bundle
Horizontal banner listing prices for Bosch hammer, saw and grinder
Horizontal promo banner for the Bosch GSR 12V-30 drill
Horizontal promo banner for the Bosch GSR 18V-50 drill

Results

🧰 756

sales of Cordless tools through redirecting to dealer sites

1,80% CTR

on average of campaign creatives

>1,100,000

people reached, against a target of 800,000

8 359

clicks from contextual advertising in search