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Nothing to argue about

Розробити креативну ідею та спланувати медіа-розміщення для продуктової кампанії, що просуватиме різні типи покриттів для підлоги.

  • Client

    Tarkett

  • Креатив

    Ідея, копірайтинг, дизайн

  • Продакшн

    Дизайн, розробка сайту

  • Просування

    Медіапланування, RTB-платформи, трафік з соцмереж

Idea.

Colors, materials, style of the room – disputes and disagreements may arise on each of these points.

And when the stage of choosing a floor covering and laying it comes to the end of the renovation, there is nothing to argue aboutTarkett.

Key visuals of the campaign

Website.

We decided to show the advantages of each type of coating using a specific example of use in the respective rooms.

Website demo

The site looks like a virtual tour of the apartment, from the entrance to the children’s room, clearly showing the USP of each of the coatings.

Results.

+1,100,000

people were covered in addition to the plan due to optimization of targeting and formats

+118,3%

clicks and conversions to the site above the plan on PPC placement