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The Pumbenko family

Our job was to make the bank feel alive: living among people, understanding their problems and speaking their language.

  • Client

    Перший Український Міжнародний Банк

  • Creative

    Idea, copywriting, tone of voice

  • Design

    Design, art direction, identity

  • SMM

    SMM strategy, content, promotion

The Pumbenko family

As part of the update of PUMB’s social media strategy, we have separately worked out the role of Instagram within the digital ecosystem of PUMB, analyzed products and identified target audiences for them.

We worked out the audiences and defined them in personas. This is a detailed social and behavioral portrait of subscribers and customers who will be interested in the bank’s offers.

As part of the creative idea, we combined the characters and came up with the Pumbenko family. This is an ordinary Ukrainian family facing the same problems as the rest of us: forgot the wallet, need to pay the utility bill, take out a loan for household appliances, and pay with a card in a store.

Results.

🏆

Grand Prix of the Best Corporate Media of Ukraine 2019 contest for the Instagram page

🥈-place

in the category “corporate page on social media” in 2019, 2020 and 2021