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Bank PUMB brand social media

Promoting the bank and its products on social media: refreshed SMM identity, media campaigns and influencer integrations.

  • Client

    Перший Український Міжнародний Банк

  • SMM

    SMM strategy, content, moderation

  • Influence

    Bloggers, opinion leaders

  • Advertising

    Product campaigns, lead generation

Project.

From 2017 to August 2021, we promoted PUMB’s services and products on Facebook, LinkedIn, Twitter, Instagram, Viber and YouTube. Communication was aimed at the goals, objectives and audience of each channel.

Facebook: product communication to a wide audience, content hub in all areas of the bank’s business + support of image attributes.

Twitter: corporate communications with journalists, media. We work in the direction of PR + customer support.

LinkedIn: corporate communications with a focus on stakeholders + communication for VIP clients.

Facebook content

Twitter content

LinkedIn content

The Pumbenko family

To promote the bank’s products on Instagram, we invented a virtual family, which was placed in a real environment – cities and streets of Ukraine, problems and everyday issues that every Ukrainian understands.

Through this family, we showed the situations of using the bank’s products, the benefits and advantages in any situation – from a forgotten wallet at home (hello, phone contactless payments) to buying a car on credit. For any situation of real life we have the necessary service in the bank.

Results.

🏆

Grand Prix of the contest “Best Corporate Media of Ukraine 2020” for the Facebook page

🏆

Grand Prix of the contest “Best Corporate Media of Ukraine 2019” for the Instagram page

🥈nd place

in the category “corporate page on social media” in 2019, 2020 and 2021

Top 3

banks in Facebook by the number of followers

ER/post

PUMB has the highest indicators among all banks

🧑🏻‍💻

impeccable quality of work on the project, according to competitors